A little more about me...

Creativity is at the heart of everything I do and I have a genuine passion for crafting beautiful ideas that resonate
with people. Over the years, I’ve had the pleasure of working with outstanding brands on a variety of projects,
which you can see in my portfolio.

In previous roles I have been a creative lead and brand guardian for clients such as FIFA and EY (Ernst & Young),
having worked on the initial concepts I would then have the opportunity to bring them to life through art directing shoots
and creating campaign toolkits with multiple touch points across print, digital and experiential.

I also love a pitch!

One of my strengths is my ability to really understand and interpret briefs from the start, which helps me build strong,
lasting relationships with clients. I thrive in collaborative environments, whether working closely with my creative partners,
the client services team, or directly with clients.

Mentoring junior creatives and guiding clients through the creative process is something I truly enjoy, and I look forward
to expanding on this in the future.

I also have a strong understanding of the commercial side of agency life, having worked alongside project managers
in quoting for projects and ensuring everything stays within budget and meets deadlines. I always look for ways to add
value to each project and up sell where possible.

I take immense pride in my work and always approach each brief with enthusiasm, energy, a positive attitude and a smile!
It’s something I genuinely love doing.

I’m a resilient and determined character to have around, a “tough little cookie” who keeps calm under pressure. I shine in
fast-paced studio environments and I am no stranger to tight deadlines. I will always go that extra mile to deliver the best possible work, I will never give up!

In addition to my design and art direction skills, I have a keen eye for detail and am highly proficient in artwork,
delivering accurate results for both print and digital formats.

Outside of work, I’m passionate about the world of art and design, especially fashion. I love learning about iconic creative directors and fashion houses, with favourites like Christian Louboutin, Tom Ford, Alexander McQueen, and Karl Lagerfeld.
I’m also a huge foodie and I love a market! I enjoy going to gigs and festivals, and always have my next trip booked.
And, for better or worse, I’m a proud season ticket holder at Tottenham Hotspur!

When I’m not out and about, I love spending time with family and friends, including my pets, Rodney the dog, and my
two cats Trigger and Marlene. They always keep life interesting!

Services

Art Direction
Design
Artwork

Excellent references available upon request. Recommendations can also be seen on my Linkedin profile.

Skills

Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Adobe Premier Pro
Figma

Microsoft
Midjourney
Miro
Keynote

Education

Middlesex University:
2.1 BA Hons Communication Design

Previous experience

Art Director / Designer
Tonic Agency
December 2018 - December 2024

Tonic is an employer brand agency dedicated to helping companies engage and excite their people. During my time there, I had the pleasure
of being the lead creative and brand guardian on several global accounts, guiding projects from concept to design and artwork.

These included a number of international campaigns, where I directed shoots in locations such as London, Boston and New York
– successfully collaborating with photographers, filmmakers, producers and editors.

One of my proudest moments at Tonic was winning 7 industry awards for the launch of the Quantexa EVP in 2023. It was a huge undertaking
that included everything: a brand-new EVP and brand roll out, a digital playbook and toolkit, including a vast array of print, digital, and social assets. We also launched a website, hosted local and global events and executed shoots across multiple cities. It really was an incredible project to be
a part of!

Freelance Art Director / Designer
March 2018 - December 2018

Clients included: Tonic Agency | Wunderman Thompson | Inspired Thinking Group

Senior Designer
Blackdog Creative Marketing
October 2009 - March 2018

Blackdog is an independent retail marketing and implementation agency. I spent nine years there gaining extensive experience across all channels and creating own-brands from the ground up. This role deepened my understanding of shopper marketing and how to engage customers at every touch point.

I was also brand guardian for several key accounts, including Tesco Opticians, Tesco Health & Beauty, IET, and Pep&Co. Other responsibilities included developing brand and packaging guidelines.

One of my proudest moments at Blackdog was creating a themed beauty advent calendar for Tesco, featuring 24 beauty brands. The limited edition, 50,000-box run sold out in record time and gained attention from beauty bloggers, style magazines and the national press.

Clients included: Amazon | Argos | Asda | Cherokee | Currys PC World | DHL | Dixons | Dreamworks | F&F | Giraffe | IET | PEP&CO
Ribena | Ryvita | Swatch | Tesco | Unilever | Woolworths Australia

Freelance Designer
Various including Dixons
April 2009 - October 2009

I worked on various branding projects and packaging style guides for Dixons own brands and produced PGL holiday brochures
along with various other travel brochures during this time.

Clients included: Dixons | PGL

Middleweight Designer
Fullpoint Ltd
June 2006 - April 2009

Fullpoint is a complete marketing solutions agency, during my time here I produced various marketing literature including
press ads and POS.

Clients included: Coral Bookmakers | Rileys | Outback Steak House | Chef & Brewer | Yo! Sushi

Junior Designer
The MotivAction Team
April 2005 - June 2006

Primarily an events based company. I worked across all areas within a busy design and production studio, working to tight deadlines
taking briefs from both account managers and the studio manager as well as dealing directly with clients. The studio undertook
a varied work load including marketing literature, branding and large format graphics for exhibitions.

Clients included: Barclaycard | Microsoft | Nokia.

Junior Designer
Moss Bros. Group Plc,
July 2004 - April 2005

I worked across two departments at Moss Bros, Visual Merchandising and Marketing. I was involved in the design of window
displays and store environments, also producing POS, guidelines for staff, in store marketing communications and internal
company literature. The retail portfolio at Moss Bros included Hugo Boss, Moss Bros, Savoy Taylors Guild and Cecil Gee.