Grant Thornton

The challenge
Grant Thornton, one of the world’s largest professional services networks, was facing the challenge of standing out in a highly competitive market. With the need to inspire prospective employees, the brand sought an employer identity that would resonate across both early-career professionals and seasoned hires.

The solution
The solution was an employer brand that was both distinctive and authentic.
By redefining internal and external positioning, Grant Thornton developed a compelling new story, offering employees the tools and language to share it
with pride. The “How it should be” campaign was launched across various
channels, both internally and externally.

The brand’s bold approach was a game-changer in the professional services space. With captivating environmental portraits, vibrant signature colors, and striking headlines, the new look was both refreshing and unexpected, setting Grant Thornton apart from other industry players.

Art Direction | Design | Artwork

Digital | Print | Social