Tesco

The challenge
In the fast-paced, high-pressure environment of grocery and branded retail,
one of the biggest challenges is providing clear, concise communication for seasonal promotions and point-of-sale opportunities. With hundreds of events and thousands of in-store touch points each year, it’s crucial to ensure that  environmental graphics, signage, and wayfinding elements guide customers seamlessly through the store while effectively conveying brand messaging.

The solution
The focus was on designing and implementing in-store communication that is both functional and visually impactful. By understanding the flow of customer traffic,
seasonal promotional signage was created. The environmental graphics were strategically placed to guide customers through high-traffic areas, providing clear direction and elevating the brand experience. 

Each piece of signage was tailored to ensure clarity, draw attention to promotions,
and integrate seamlessly into the store’s layout, making it easy for customers to navigate
and engage with the offers.


Art Direction | Design | Artwork

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