EY

The challenge
EY (one of the Big Four accounting and consulting firms) needed help taking their immersive VR experience, the WeVerse, to campuses across America. It was their first time using the metaverse externally, and they needed to create a national buzz
to engage students and introduce them to the EY brand.

The solution
To help bring the WeVerse to life, materials were developed that would spark excitement, curiosity, and a deeper understanding of EY among the early careers audience. Drawing inspiration from EY’s “Better Questions” philosophy,
‘Space for the Curious’ was created. Without asking better questions, you can’t
find better answers. And to get those answers, you need people with different perspectives, experiences, and interests leading the way.

‘Space for the Curious’ gave students the chance to explore all areas of EY,
find answers to their questions, and imagine themselves in the EY world. It was a space where everyone could use their curiosity to navigate their own unique journey, choosing the content that most interested them.

Art Direction | Design | Artwork

Digital | Event | Print | Social