Refinitiv

The challenge
After separating from Thomson Reuters, Refinitiv emerged as a new name in Fintech.
Despite having 19,000 employees, the company lacked recognition among potential candidates, and employees had to adjust to a new identity and set of values.

The solution
The solution was to craft an EVP that put people at the heart of the story. The activation strategy focused on showcasing individuals from around the world, celebrating their
roles and contributions. 

The creative approach evolved from the corporate brand guidelines, using data block graphics to create a playful connection with hero photography.

Images were captured across London, India, and America, ensuring each individual was
the true focus. The use of perspective allowed their personalities to shine, while candid
shots in their everyday roles added a human touch to the Refinitiv story.

The results were remarkable: social engagement reached new heights, and the biggest success was a 27% increase in job applications.

Art Direction | Design | Artwork

Digital | Events | Film & Photography | Print | Social