SITA

The challenge
SITA, the world’s leader in air transport communications and IT, needed to creatively showcase their role in powering global journeys, even when invisible to travelers.
The goal was to position SITA as the employer of choice by highlighting their
behind-the-scenes impact on everyday moments.

The solution
The campaign, “SITA. A Worldwide Open,” connected everyday travel moments with SITA’s vital role. The warm, personal visual identity, nvited people to see how SITA makes global travel possible. Friendly, celebratory photography and a personalised tone captured the impact SITA has on the world.

Art Direction | Design | Artwork

Digital | Event | Film & Photography | Print | Social