Hilti

The challenge
Hilti is a global leader in the construction industry. After the success of their original EVP launch, it was time for a refresh. The EVP needed to evolve to align with Hilti’s new business strategy and continue to reflect the company’s forward momentum.

The solution
At Hilti’s core are passionate makers, doers, and problem-solvers. The refreshed EVP,
“Made Real at Hilti,” celebrates individual, team, and business achievements.
The creative featured a simple, vibrant design system, focusing on making the
EVP ownable while keeping Hilti people at the center of the story.

A playbook and toolkit was produced that touched all areas of the business,
it included various print, digital, social and event assets.

The brand has made its global debut, reaching Canada, the USA, Europe,
the Middle East, and Asia. This success is a true reflection of the strong
collaboration with their marketing and brand teams.

Art Direction | Design | Artwork

Digital | Print | Social